AZ Big Media: 4 reasons better branding attracts top talent.

Does your employer brand appeal to people who fit your culture and align to your corporate values? Are you attracting the people who have the skills to thrive and the potential to improve your organization? A relevant employer brand is not just a “nice to have.” It's a business imperative.

Done correctly, the creation of your employer brand can help lower your cost per hire, reach more candidates, and make higher quality hires. A strong brand also supports engagement and retention. Talent Trends research from Randstad Sourceright supports this, with 46% of HR leaders saying that a well-crafted employer brand can drive higher productivity.

If you’re ready to invest in building a memorable and authentic employer brand, begin with a discovery session. Engage current employees in exploring what makes your company unique among other employers in the same space. Bring in branding experts who can take your findings to the next level. You will soon be able to reap the benefits of attracting the right people for the right work at the right time.

Learn more about the benefits of building a strong employer brand in AZ Big Media. You can also visit Randstad Sourceright’s employer branding Insights stream to learn how to drive talent attraction with your employer brand.