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hr director: human connection cures talent scarcity.

As innovation revolutionizes the workplace, talent leaders face an epidemic of talent scarcity. That’s why the employee value proposition (EVP) is evolving into a relationship value proposition (RVP) that can help you improve human connections and attract the talent you need.

With a holistic approach, the RVP embraces your relationship with an entire ecosystem of talent: employees, contractors, freelancers and third-party vendors. No segment is more important, and each relationship is as critical as any other customer relationship. Consequently, your people experience (PX) is no longer the sum of many parts but rather the end-to-end talent experience that creates win-win ecosystems to boost your employer brand.

Learn more about building and nurturing your RVP from Francesca Campalani, global head of Talent Marketing at Randstad Enterprise, in HR Director. Then explore how you can elevate your talent marketing and employer branding.

about the author

Global head of Innovation and eXperience within Talent Advisory and Randstad Enterprise, Francesca Campalani is a creative thought leader with more than 25 years of experience in innovation, branding, talent and customer experience, human potential and culture. A cultural anthropologist by trade, marketer by profession and inclusive storyteller by vocation, Francesca has worked in consumer marketing and strategic consulting for more than a decade globally, teaching branding and ‘emerging identity in complex systems’ at universities and business schools. A thought leader in her space, Francesca consistently produces new IP, frameworks and methodologies within talent marketing; equity, diversity and inclusion (EDI); and people eXperience, such as the relationship value proposition (RVPs) and talent branding. Parallel to her work in Randstad Advisory, she currently manages the Talent Marketing team for Randstad Enterprise, creating and delivering talent brands, employer branding, candidate relationship management, digital and diverse attraction strategies for our clients across sectors and around the globe.

Profile Photo of Francesca Campalani