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hr director: human connection cures talent scarcity.

As innovation revolutionizes the workplace, talent leaders face an epidemic of talent scarcity. That’s why the employee value proposition (EVP) is evolving into a relationship value proposition (RVP) that can help you improve human connections and attract the talent you need.

With a holistic approach, the RVP embraces your relationship with an entire ecosystem of talent: employees, contractors, freelancers and third-party vendors. No segment is more important, and each relationship is as critical as any other customer relationship. Consequently, your people experience (PX) is no longer the sum of many parts but rather the end-to-end talent experience that creates win-win ecosystems to boost your employer brand.

Learn more about building and nurturing your RVP from Francesca Campalani, global head of Talent Marketing at Randstad Enterprise, in HR Director. Then explore how you can elevate your talent marketing and employer branding.

about the author

EVP of Consulting at Randstad Advisory, Francesca Campalani is a polymath and strategic thought leader with extensive experience in talent strategy, organizational transformation and people experience design. Leading both the Experience & Culture practice and global consulting IP, strategy and operations, she combines intellectual dexterity with systemic thinking to solve complex organizational challenges. A cultural observer by nature and strategic advisor by profession, Francesca specializes in connecting seemingly unrelated patterns into cohesive frameworks that drive organizational success. Her multidisciplinary approach spans work redesign, culture transformation and sustainable talent strategies, consistently developing new IP and methodologies that help organizations navigate the evolving landscape of work. Working directly with leaders across sectors and geographies, she architects comprehensive solutions that integrate talent experience, culture, fairness and business performance.

Profile Photo of Francesca Campalani